Kat is a skilled and versatile copywriter who effortlessly crafts compelling and strategically aligned content across diverse platforms. She excels at developing clear, engaging messaging that resonates with target audiences, whether through dynamic email campaigns, persuasive product descriptions, or impactful social media posts. Her ability to maintain and create a consistent brand voice ensures that every piece of content not only tells a story but also strengthens the brand's identity and drives results, whether for B2B or luxury retail sectors. With a keen eye for detail and a passion for storytelling, she is committed to delivering copy that is both creative and effective, whether it be high-volume outbound campaigns (e.g., weekly email campaigns with 5,000+ emails) or highly targeted content (e.g., product launches, brand partnerships).

Areas of expertise

• Brand Repositioning & Crafting Tone Of Voice

• Email Campaigns, Weekly Newsletters & Direct Mail

• Social Media Posts & Scripts 

• Website PLPs, PDPs, Journals & Blogs 

• Press Releases & Interviews 

• Campaign Concepts, Taglines, Straplines, Lookbooks & Marketing Messaging 

• Strategic Development of Brand Identity, Messaging & Tone of Voice 

• SEO Sensitivity & Spam Compliance

Kat has written copy for the following brands

• TALA, Athleisure Brand

• Ghost London, Premium Womenswear Brand

• Finery London, Womenswear Brand

• Anatomē London, Premium Wellness Brand

As well as thought leadership pieces and reports for McKinsey, the United Nations, Angolan and Nigerian Governments etc.